Banner advertising

Build your miniatures and wargames business with Cool Mini Or Not! -

Many of our advertisers have been with us for years, simply because we have the best independent reach for miniatures enthusiasts anywhere on the Internet.

We accept banners for all subjects that our viewers will be interested in. Products related to miniature games, fantasy, science fiction, military history and computer games have demonstrably shown to have favourable responses. We do not accept adult advertising or advertising for adult products, and reserve the right to reject advertisements that are very distracting or subject our users to harm or risk.


Technical specifications: Ads should be 728x90, 100kb or less and may be in GIF,JPG or Flash file formats.

How Often Will My Banner Be Seen?

Ads are displayed on a competitive basis based on the number of multiples purchased by advertisers.

E.g. Advertiser A who purchases 10 multiples will have ads that show 10 times as often as Advertiser B who has purchased 1 multiple.

The number of times your banner ad is displayed is known as the number of Impressions it has made.

Your banner will enter our rotation and be shown to our users at high priority throughout the day. You will receive upwards of 50,000 impressions per month and can monitor your ads via our online interface. Our ads typically have a click through rate of 0.5% to 2%, but this may vary based on the freshness of your ad (you can run any number of ads that will share the same pool, and we encourage you to change your ads frequently).

How Will I Know How My Banner Is Doing?

You will be provided with access to our advertising server where you can view the statistics for all of your advertisements. Total impressions, total click-throughs, and other statistics are displayed for each banner. In addition, a weekly report will be sent to you showing the number of Impressions per day and the number of clicks you received.

What Will It Cost Me?

Advertising on the site costs $20 per month (and multiples thereof), with two months free advertising for every 10 months purchased in advance.

How Do I Start?