My Complaint Letter to GW HQ
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Thread: My Complaint Letter to GW HQ

  1. #1

    Default My Complaint Letter to GW HQ

    Hi there,

    I\'m usually very laid back and never get on my soap box. But over the years this I thought I\'d finally send GW a complaint letter voicing my concerns :cussing: ...As you can imagine after reading it, I haven\'t received a reply :cry:

    p.s. Forgive my grammer and spelling.

    Games Workshop
    Direct Sales
    Willow Road
    Lenton
    Nottingham
    NG7 2WS

    Dear Sir/ Madam.
    Re: complaint

    I’m a 30-year-old graphic designer and I’ve been a collector, player and fan of Warhammer & Warhammer 40,000 since I was a Young Blood of 13. First and foremost, I would just like to state that the games and products that have come out from Nottingham have been truly addictive and enjoyable to paint and play with. This reflects my continuing interest throughout my teens and now into my veteran years.

    However, since then things have changed and I’ve felt like many other enthusiast I’ve spoken to, more disgruntled regarding Gamesworkshops loyalty to their dedicated customer/fan base that have helped make it the hugely successful Imperial Guard Titan it is today.
    But thankfully not as destructive.

    My two points being…

    • The lack of focus on the fans via it’s various platforms such as White Dwarf and the Gamesworkshop website.
    • The comparably high price of the products and the lack of scope for the occasional discounts or sale.

    I understand that Gamesworkshop is fundamentally a business that needs to make money. But it also needs to balance this out with a duty to the thousands that play the games it supplies for. My point being that White Dwarf doesn’t include a single page on readers submissions, letters or case studies on local clubs & events that aren’t necessarily run in a GW branch. This is quite unlike many other specialist magazines on the shelf at your local WHSmiths. You’ll find in such examples the fans are celebrated just as much as the products that are sold to supply it. Without these types of articles, White Dwarf has risked looking more like a pricy catalogue promoting new releases rather than a rally point to which everyone can find out what’s going on amongst their fellow gamers up and down the country. This highlights an underlying point that Gamesworkshop seems to be balanced more towards the product rather than the game.

    I became interested in the hobby back when many of the miniatures were metal and the price although a little higher compared to other wargaming genres, felt justified due to the production costs, but were still affordable. Since then, Gamesworkshop has started to produce more injection moulded plastic kits which did bring prices crashing down but not comparable to other brands that produce if not more detailed models. An example of this is Tamya. Highly regarded has one of the best plastic model making companies in the world based in one of the most expensive countries in the world, Japan. But yet are relatively cheap in comparison to
    Gamesworkshop products. Below is an example of this comparison…

    Gamesworkshop Baneblade £58.70
    Tamya Tiger tank with crew £44.99
    Tamya Radio controlled Tiger Tank £69.99

    I understand that prices reflect the worlds current economy such as the increase of fuel, V.A.T etc. And that injection moulded plastic production is an expensive process (initially) needing specialised machinery and moulds. But what really jams my bolter is not the price rise, but the actual cost of these products. Charging shy of £5 for two pots of paint is as ludicrous as finding a Necron in a pet shop. Considering the hobby largely focuses to get people hooked at a young age. Young Bloods are only funded by pocket money and a paper round which seems unfair and is left to Mum & Dad to use some of their redundancy money they received during the credit crunch.

    In my humble opinion, it feels that these are the pit-falls of a company having little or no competition. Imagine if Chess was heavily copy written and highly priced.

    If anyone other than the customer services temp has read this far, than I thank you for indulging me in my grumbles. In the meantime I will have to work some extra hours, save up and continue lying to my girlfriend that I’m planning to buy the long awaited Shadowsword for the same price as taken her out to a nice hotel.

    Yours sincerely

    John Child


    P.s. Don’t tell my girlfriend.

  2. #2

    Default

    Seems like you\'re making a very fair point in my opinion. I definatly agree with the points you made regarding White Dwarf (which myself and my friends refered to as \'Lord of The Rings magazine\' for a long time due to the ridiculous amount of Lord of the Rings material and not much else that it was full of for so long). I would love to see work done by people who arent employed to paint by Games Workshop in the mag so we can see what the average guy/girl is doing with the minis they have bought from Games Workshop.

    I hope someone who has any sway with GW reads that letter and good on you for voicing your opinions :)

  3. #3

    Default

    Whilst I agree with your sentiment and your argument, I feel you are wasting your time. I don\'t want to discourage you but I sent a very similar email at the time the goldswords were released, and all I got was a system generated reply saying that if it was a customer service matter then to ring this number otherwise p*** off.

    I hope someone actually reads them and files them under complaints, in which case the more people that send them in the better but the cynical side of me thinks that the emails are filtered for key words then dumped so the muckety mucks in head office can bury their heads.

    Anyway let us know if they eventually reply. :D

  4. #4

    Default

    I 100% agree with your statement about white dwarf becoming one huge advertisment for new releases. I\'ve noticed this so much more recently. I prefered it when they has interviews with demon winners, and had loads on conversions. In their defence they have covered a lot of painting skills in recent months which I thought was good.

    Sorry to be harsh but I doubt they will bother comenting on everything you said about prices. They charge so much becuase they can. People will pay a lot for the models becuase they want to paint/play with them. Relative to other minis you liken the prices to that of a lacoste polo to a primark polo. Your paying for a brand.

    If when/they reply post it up, I would be interested to hear their response.


  5. #5

    Default

    I like the effort, but the only complaints that will truly be taken seriously are the ones that just stop buying the products.

  6. #6

    Default

    I like this too. Very well written. But I doubt they listen. They never do.

  7. #7
    Subgenius philologus's Avatar
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    Default

    Good job. They won\'t listen. I tried this too. No response at all. A can of spray paint for $15? They hate their customers. They deserve to fail.

  8. #8

    Default

    Anybody else having trouble pulling this thread up?

  9. #9
    Subgenius philologus's Avatar
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    Default

    Vike. I can\'t see all the replies either. It stops after post #2.

  10. #10

    Default

    This is very bizarre!

    The only way I can \'read\' the replies, is by POSTING one, and then reading it from below.

  11. #11

    Default

    a pointed and articulate letter. unfortunately, it will be ineffectual. why? because, by your own admission, you will still save up and buy even the most overpriced pieces they have. why would they do anything different?

    on a different note, the tread thing is really strange....

  12. #12

    Default

    this is what i have been trying to tell the guys at the local store....

    when i started there were even entire articles written by funny guys who didnt work for GW at all, there were always pics from clubs and of private armies.

    i miss the good old days when white dwarf wasnt full of crap and i got exited by the new releases, i saw the new stormcaller mini today at the store and it actually didnt do anything for me...

  13. #13

    Default

    Originally posted by supervike
    Anybody else having trouble pulling this thread up?
    Yep. I see a thick grey bar across the bottom after post #2 (had to do the quote by hand). Weird!

    Einion

  14. #14

  15. #15

    Default

    I went to printable mode and read all of the post.

  16. #16

    Default

    Could you also add that their shipping is insane now. I just tried to order eight miniatures (7 Grey Knight marines and an Ogryn) they want to charge me $46.00 shipping. No, this is not a joke.



    Originally posted by sillyface
    Hi there,

    I\'m usually very laid back and never get on my soap box. But over the years this I thought I\'d finally send GW a complaint letter voicing my concerns :cussing: ...As you can imagine after reading it, I haven\'t received a reply :cry:

    p.s. Forgive my grammer and spelling.

    Games Workshop
    Direct Sales
    Willow Road
    Lenton
    Nottingham
    NG7 2WS

    Dear Sir/ Madam.
    Re: complaint

    I’m a 30-year-old graphic designer and I’ve been a collector, player and fan of Warhammer & Warhammer 40,000 since I was a Young Blood of 13. First and foremost, I would just like to state that the games and products that have come out from Nottingham have been truly addictive and enjoyable to paint and play with. This reflects my continuing interest throughout my teens and now into my veteran years.

    However, since then things have changed and I’ve felt like many other enthusiast I’ve spoken to, more disgruntled regarding Gamesworkshops loyalty to their dedicated customer/fan base that have helped make it the hugely successful Imperial Guard Titan it is today.
    But thankfully not as destructive.

    My two points being…

    • The lack of focus on the fans via it’s various platforms such as White Dwarf and the Gamesworkshop website.
    • The comparably high price of the products and the lack of scope for the occasional discounts or sale.

    I understand that Gamesworkshop is fundamentally a business that needs to make money. But it also needs to balance this out with a duty to the thousands that play the games it supplies for. My point being that White Dwarf doesn’t include a single page on readers submissions, letters or case studies on local clubs & events that aren’t necessarily run in a GW branch. This is quite unlike many other specialist magazines on the shelf at your local WHSmiths. You’ll find in such examples the fans are celebrated just as much as the products that are sold to supply it. Without these types of articles, White Dwarf has risked looking more like a pricy catalogue promoting new releases rather than a rally point to which everyone can find out what’s going on amongst their fellow gamers up and down the country. This highlights an underlying point that Gamesworkshop seems to be balanced more towards the product rather than the game.

    I became interested in the hobby back when many of the miniatures were metal and the price although a little higher compared to other wargaming genres, felt justified due to the production costs, but were still affordable. Since then, Gamesworkshop has started to produce more injection moulded plastic kits which did bring prices crashing down but not comparable to other brands that produce if not more detailed models. An example of this is Tamya. Highly regarded has one of the best plastic model making companies in the world based in one of the most expensive countries in the world, Japan. But yet are relatively cheap in comparison to
    Gamesworkshop products. Below is an example of this comparison…

    Gamesworkshop Baneblade £58.70
    Tamya Tiger tank with crew £44.99
    Tamya Radio controlled Tiger Tank £69.99

    I understand that prices reflect the worlds current economy such as the increase of fuel, V.A.T etc. And that injection moulded plastic production is an expensive process (initially) needing specialised machinery and moulds. But what really jams my bolter is not the price rise, but the actual cost of these products. Charging shy of £5 for two pots of paint is as ludicrous as finding a Necron in a pet shop. Considering the hobby largely focuses to get people hooked at a young age. Young Bloods are only funded by pocket money and a paper round which seems unfair and is left to Mum & Dad to use some of their redundancy money they received during the credit crunch.

    In my humble opinion, it feels that these are the pit-falls of a company having little or no competition. Imagine if Chess was heavily copy written and highly priced.

    If anyone other than the customer services temp has read this far, than I thank you for indulging me in my grumbles. In the meantime I will have to work some extra hours, save up and continue lying to my girlfriend that I’m planning to buy the long awaited Shadowsword for the same price as taken her out to a nice hotel.

    Yours sincerely

    John Child


    P.s. Don’t tell my girlfriend.

  17. #17

    Default

    Originally posted by ColtheReaver
    Seems like you\'re making a very fair point in my opinion. I definatly agree with the points you made regarding White Dwarf (which myself and my friends refered to as \'Lord of The Rings magazine\' for a long time due to the ridiculous amount of Lord of the Rings material and not much else that it was full of for so long).
    First of all, well done to sillyface for getting on to GW, but chances are you\'ll be completely and uttely ignored.

    @ ColtheReaver

    I don\'t see why having Lots of LotR in WD is problem - it is a core game after all, and there are very few issues that have nearly as much LotR as 40K or WHFB. In fact, there were a few issues recently which contained no LotR content at all even after the release of WotR.

  18. #18

    Default

    I can\'t read unless I click to reply too.

    Nice letter, makes some good points but keeps it humorous.


  19. #19

    Default

    bloody thread, cant read it till now!

  20. #20

    Default

    Thanks everyone for your feedback :beer:

    I totally agree with your points regarding that the letter will be ignored. After all it\'s a massive company that dominates a very specialised field. I good example of what happens of lack of competition.
    Although ‘Flames of War’ looks pretty cool (not sure if you have it outside the UK) it\'s based on WWII but what makes it so appealing is that it has uses the same GW commercial format with glossy colour easy to follow instructions and high quality models all at an affordable price. And a major difference is that they focus on the players and clubs as well as the product. Ok it\'s not fantasy, but it\'s a start.

    As for the letter, I guess it was more of a platform to get things off my chest rather than making a difference. This salesmen approach that has taken over the game can be felt even more in the stores.
    Only have I experienced sales tactics from a car salesmen that I feel like they want to sell you the whole shop. This was a typical conversation I had last weekend….
    GW Staff: Hi there, what army are you collecting?
    SillyFace: Imperial Guard.
    GW Staff: Have you seen the new Space Wolfs, why not collect them as well?
    SillyFace: No thanks, I’m really into the Guard since the new Codex came out.
    GW Staff: I’ve got 5 armies, have you got the new gaming board yet?
    SillyFace: No, as I don’t have £150 in my wallet.
    GW Staff: Fair play, so have you got glue, paints, brushes?
    SillyFace: As I’ve said before, I’ve been doing this for years and know if and when I need some..Thanks.
    GW Staff: Cool. Oh I see you’re buying Commissar Yarrick. Have you got a basing kit.
    SillyFace: AAAAAAAAAAAAAAAAAAAAAAAAAAhhhhhhhhhhhhhhhhhhhhhhhh hh!!!!!!!!!!

    Well the last sentence didn’t happen but you get the idea how I felt.

    GW needs to realise where it came from and that it’s success is down to the creativity of the designers that have captured all our imaginations.

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