Don't forget that that's a £102.10 plus shipping model. What's that in US$, $165? Given ForgeWorld's notoriously poor production values it may have taken 2 or three sets of phonecalls & treks to the post office to collect the reshipped useable parts, then hours of prep before the "how many £ per hour am I paying for this paint" question even crops up. It's certainly way above my budget but even if you bought one that was painted to acceptable TT standard by a novice it wouldn't cost less that $250. $500 start for a competently painted one seems pretty standard to me.
Having seen numerous of these crop up over the years it seems that the main thing you have to do is make sure that it looks painted (blends, glazes, some colour depth) as opposed to sprayed beige & spot stained with lots of dabs of ink. Is there a sense that despite the end effect being good, it's too easy a technique & therefore not worthy of a price premium? It's the end result that weighes more significantly than the techniques used to achieve it after all
Cheers, B.