What Savanttheory said. It is mostly about games though, board, role play, wargame, etc. Many mini companies set up there. Cmon, Darksword, Wyrd, etc. Sorry to hear Reaper will not be there. The vendor hall alone is usually worth going for, with lots of hard to find stuff. Not sure how long I've been going, but I started going 4 or 5 years before it left Milwaukee and moved to Indy. Indy itself is great place to have the con. Plenty of restaurants and bars to go have a frosty one!

If you see a samoan looking, long haired stocky dude, with dragon tattoos on the arm say hello! that would be me.
ps- @Milosh Many of the vendors do have miniature displays at their booths and there is a painting contest there as well