Well said Mike, complaining will get you know where, and GW has turned a deaf ear to any sort of criticism from its customer base. I do believe however that some sort of reasoned and rational pricing point needs to be put in place soon by GW or they ultimately will fail as a corporation. Where I game/paint, many of the hardcore regulars have switched to other systems (FOW, WarMachine, Reaper, Confrontation) mainly due to price. Fewer players even attempt to start armies now because the cost is prohibitive. I find it laughable that GW thinks its core is 12-16 year olds. Tell me, where are they getting the money, robbing banks because the average child that age lacks the income to finance this expensive hobby on their own. Last I checked, most of this age group plays video games and cannot afford an army unless they have a parent who also games (like my son for example). When I started back into this hobby a few short years ago blisters were HALF the price they are now. You are absolutely correct when you point out GW can charge whatever they want and we will or will not pay it. The problem I see is that most people have chosen the latter choice. Just my 2cents...