I can't believe the 'video'. If GW actually paid someone to do that, then I'm speechless. If not, then someone wasted 20 minutes they will never get back...
As for the paints, I'm very interested, particularly if they meet or exceed the standard of the washes and foundations. I'm hoping they will be properly matt. The texture and drybrush paints sound interesting.
Edit: As for the names, when I was a kid the cool names really apealed to me. Now, it would help me if there was a better indication of colour groupings (like snakebite, bubonic, bleached) along with the dark to light, but I paint the top of my pots so I can see the colours and arrange in order, so I think it is something you pick up pretty quickly.