OK. While the trailer gave a me a few seconds of "amusement", I am not convinced that the film itself really has much to hold my interest for the duration. Fair play though it's a new idea. Got to give it credit for not being a remake (which seems to be what films rely on these days mostly).
You can imagine the scene in the studio with executives all sitting around.
Boss: "Well we are stuck on what to remake as a new film. Computer games, old films, books, and comic books, they've all been done. Anyone got any new ideas for something original?"
**dead silence**
Boss: "Anyone?"
Executive 1: "Can we remake an old remake we did before?"
Boss: "I said original! No one has any idea huh?"
Executive 2: "How about a tire that wobbles and makes peoples heads explode?"
Boss: "Tell me more.... I'm liking this already."