\"Sales Woes For GW\" -Really Intreresting!
- Thread starter bayrodney
- Start date
Infidel Castro
New member
Nonsense! The apocalypse was LAST week!
Infidel Castro
New member
Enough with the questions! Just be happy with the fact that I agreed with SOMEONE. 
Ebonbuddha
Active member
I agree with reverend.lollol
Infidel Castro
New member
And remember the old adage - it\'s only a game!
GW sales woes
I unfortunately have to admit that I bought my first Citadel miniature back when they were Ral Partha imports. I\'ve seen a lot of changes over the last 20 odd years and not all of it for the best. But the thing that helped them get here was they had nice looking figures in a moderately playable game. 40k or wfb. They continued with this strategy even after the bulk of the competition was driven from the field. Now the competition is doing exactly what they did and they aren\'t going away. I\'ve seen inexpensive plastic figures that are better painted than most of the 40k armies I\'ve seen fielded. In addition the new gamers are just not like the older players. It takes a lot of money and time to be involved with this hobby. Not many kids have the $750+US to spend on an army. But they might be able to scrape up $40 to play Dawn of war. Or $200 to play hero clicks. And when it\'s not fun anymore it goes in the junk toy box. And if the customer doesn\'t get hooked hard and quick there\'s no hope of getting any sales. So if GW is really loosing market share to prepainted plastic where do you suppose they\'re headed? Now they tried that market years ago with HEROQuest and got burned. So it may just get rightsized for a dimishing market. I kind of thought one of the many past price hikes would trigger it, but maybe sluggish sales for a larger game and $5 price for metal rank and file figures may have just driven this over the top.
I unfortunately have to admit that I bought my first Citadel miniature back when they were Ral Partha imports. I\'ve seen a lot of changes over the last 20 odd years and not all of it for the best. But the thing that helped them get here was they had nice looking figures in a moderately playable game. 40k or wfb. They continued with this strategy even after the bulk of the competition was driven from the field. Now the competition is doing exactly what they did and they aren\'t going away. I\'ve seen inexpensive plastic figures that are better painted than most of the 40k armies I\'ve seen fielded. In addition the new gamers are just not like the older players. It takes a lot of money and time to be involved with this hobby. Not many kids have the $750+US to spend on an army. But they might be able to scrape up $40 to play Dawn of war. Or $200 to play hero clicks. And when it\'s not fun anymore it goes in the junk toy box. And if the customer doesn\'t get hooked hard and quick there\'s no hope of getting any sales. So if GW is really loosing market share to prepainted plastic where do you suppose they\'re headed? Now they tried that market years ago with HEROQuest and got burned. So it may just get rightsized for a dimishing market. I kind of thought one of the many past price hikes would trigger it, but maybe sluggish sales for a larger game and $5 price for metal rank and file figures may have just driven this over the top.
Legacy Account
Active member
If I sell 60 million quids worth of gear, I expect to make a little more cash than 100k. Shit-street beckons if they can\'t drastically reduce their overheads and knock their stuff out cheaper.
katana2665
New member
If they are off by 17%, then they need to drop their prices by 30%. I for one barely give them a glance anymore and opt to purchase lesser priced with as good sculpting quality with the competitors. I started collecting back in Oct. 1978, the citadels, I discovered in the 1980\'s, I had little problem back then amassing a collection of 1600 pieces..but I could never do that now. Personally, i\'d like to see GW step aside for more promising companies like Ilyad...
Legacy Account
Active member
Ilyad minis are hardly cheap....lol
DrEvilmonki
Active member
Decreasing prices is not likely to help GWs profitability. In all likely hood they would be more screwed. If you reduce an item with 30% markup by 10% you need to increase sales by 77% just to make the same profit. A 50% item reduced by 10% needs 43% more and a 100% item needs 11% more.
Finding out what your customer likes about your company and product is the key. Making something that people want takes away the price question in most cases. I would hope they are working on finding out what that is.
Finding out what your customer likes about your company and product is the key. Making something that people want takes away the price question in most cases. I would hope they are working on finding out what that is.
Dragon Forge Design
New member
Hell No..if anything they are twice as expensive as GW insome cases.
Many figure companies are more pricy than GW..some my say GW is to blame by setting the precident..who knows.
brand naming
Heh. Someone mentioned brand naming. I\'m thinking that GW wishes it was the Nike of gaming... the difference between a name brand Nike ballcap and a cheap southeast asian knockoff is somewhere like $35 vs $2. Same materials, perhaps even same level of quality in some cases (depending on where the knockoff was made), but Nike has to support Michael Jordan and Tiger Woods
Kelly Kim
Sorcerer Studios
Heh. Someone mentioned brand naming. I\'m thinking that GW wishes it was the Nike of gaming... the difference between a name brand Nike ballcap and a cheap southeast asian knockoff is somewhere like $35 vs $2. Same materials, perhaps even same level of quality in some cases (depending on where the knockoff was made), but Nike has to support Michael Jordan and Tiger Woods
Kelly Kim
Sorcerer Studios
No Such Agency
New member
A point that I\'ve often wanted to make about HeroClix, D&D figures etc is that they are the product of exploitative overseas labour. Sure, the Indonesian or Chinese or Bangladeshi guy who sits there dabbing paint on Clix minis all day has a better job than a guy breaking rocks outside, but he is paid almost as badly and still has no control over the conditions of his employment.
GW, for all its faults, at least makes good-quality castings, complies with proper labour laws and isn\'t allowed to just dump its waste in the nearest river.
