It's odd to think though, even though World expo is defo the biggest contest out there in terms of entries and standards etc, that Golden demon is the one that adds credit to a name. Through the years that's the one most synonymous with success.
I totally agree that the World Expo is probably the biggest competition out in the real world and in terms of painting standards knocks socks off the single company one.
However any show where there is a painting competition is always worth risking an entry.
Personally I've entered competitions way back in the 70's which were exclusively Historical and have seen my mini get disqualified for having wooden sword grips instead of Ivory.(I.S.Y.N) Minipainting competitions now which include categories for Fantasy and Science Fiction open the competition up for newer approaches and this has shown in the appreciation of the judges.
Euro-Militaire and Salute in the UK are regarded, amongst we Old Guard, as "high-end competitions" and if you look at the level of entries this is getting reflected in the diversity of entries. Last Years Overall winner at Euro was a stunner, this years Salute winner includes a trip to "Crystal Brush" so the standard of recognition is definitley on the up and up.
In terms of judging a mini on here "Golden Deamon" judging is used as a benchmark due to it's high visibility in the marketplace.
However the GD UK has sadly become something which is solely used as a marketing ploy and unless you paint the "newest" GW toy, 90% chance you're relegated to an also ran. (There's also a wide difference in treatment between 'Professional' judging and GW. Salute took each model individually on a platter to the display cabinets and handeled each of the figures with cotten gloves. A marked difference from having had a figure
thrown into the bottom of a cabinet by a redshirt, as happened to one of my entries in 2008. (RedMist moment there!))