it means.... hmmm......
non metal metalics= the use of non metallic paints , instead using normal color paints, shading them just right, so they look like metal reflections, picture chrome on a car or bike as a example. you know where you have like a darker lower half, then a sharp white then fades to blue top half, all painted with normal paints.
heres a forum on what people think about this hard to do technique
http://www.coolminiornot.com/forums/viewthread.php?tid=463&pid=3848
and heres a pic with a example of it,
http://www.coolminiornot.com/index.php?id=11128
its got lots of metal on the chick, thats all shaded all over aka blending. it still looks cool like metal but isnt as flat really.