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Pretentious = Attempting to impress by affecting greater importance, talent, culture, etc., than is actually possessed.
But is this the fault of the artist or of the industry that has risen around contemporary art through the 20th C? Much of it is marketing and promotion, the stuff any business (and 'Art' is big business...) requires in order to make money. Just like marketing, a lot of the claims and hype are complete bullshit. A lot of the 'products' are garbage and not worth the time and money.
But the anti-intellectualism that sits behind the 'all contemporary art is bullshit' mentality does become, frankly, tiresome. It's driven by a whole heap of naive empiricism that sees art only as a physical manifestation, when in actual fact all creative enterprises begin with thought and ideas. What is the problem with art being a concept, idea, action or piece of writing as long as the work is well considered and crafted?