Hmm, I guess I also choose minis rather on the look than on the company.
Having said that I think about 80% of Hasslefree range are fantastic sculpts in my opinion. I already bought many of them and painted one. It was a pleasure.
Freebooter also has nice minis and some kind of comicstyle in it I really like too. Have some here in my pile of \"to paint someday minis\", but had not enough time to start one of them.
And my newest purchase was that 28mm spyglass demon lady lilith. Looking forward to paint that mini too.
But most of the stuff I paint is GW, still trying to get a functioning eldar army. Gw mins are somehow a love or hate design. Some of them really look cool and others are very off my taste. Vehicles are great though. Wish we had more alternatives to get some, not only GW or Forgeworld. But I guess their scouts are out there enforcing the copyright law and so its nearly impossible to make vehicles that could work in W40K universe.
Oh and Gamezone Miniatures are also very promising, great details! But I guess difficult to paint. Have bought myself some of those dead wolves for a friend\'s Mordheim undead party.