Looks like something you'd see at the Tate.
It is.
I find this "attack" on McDonalds and its 'fast food is bad so lets depict it as Hell', somewhat hypocritical at the artists(The Chapman brothers) are making huge amounts of money out of "Art collectors" like Saatchi for this style of 'work'. And its not like they did the whole thing themselves, 15 assistants worked on it as well, funny don't see their names listed.
To me its pandering to a cliche, the whole "Lets be controvercial in art" while milking the Rich gullible 'patrons' is what has given "Modern Art" such a bad (or tainted at least) press. Its a cynical and commercial milking of cash cows, because its not the first time they've used this Hell motif to extract money.
I can not recall who is reputed to have said "Art is Passion", but in this instance I see no passion, no struggle for expression, but what seems a deliberate attempt to play an elitist view market place. Maybe the Chapman brothers need to look around for an Emperor to whom they can sell new clothes.
Guess I came off the fence, eh?