Damn I\'d love to see their global sales, broken down by month, 12 months either side of this hike.
One or two hikes back they priced me out of the regiment boxes. What was a buy at 40 and 45 became an ignore at 60 (NZD).
Like many I had been spending tousands a year on their minis, paints, novels, and brushes. Then, partly through this site, discovered a huge world of kick ass minis, paints, brushes outside the world of GW. This year I expect to buy about $0 of GW product. I would imagine it takes some number of teens to replace a long term customer giving them that much money.
As some have said, market forces at work.