Another GW thing Drink everyone
- Thread starter Ogrebane
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wiccanpony
Official Freak Bar Witch
In my day we had it easy...nature was kind to us, a stick, some mud and a cave wall to doodle on. Life was good....barring the odd cave bear Legacy Account
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GW are well on their way to going tits up.
Sales over Christmas are massively down on last year by all accounts. Turnover is dropping all the time (despite/because of constant price hikes).
Rackham continues to grow. PP continues to grow. Between them they must account for at least 10 million quid a year, possibly as much as 15 or 20 (it\'s a bitch PP being privately owned...)
Consoles, mobile phones, Ipods... too much cool stuff for GW\'s \'core\' market to spend their (parents) cash on. Lets face it, Wii is far more tempting and instantly gratifying than any miniature based game!
Their monstrous and creaking, cost-ineffective chain of retail shops will bleed them dry eventually. It\'s not a cost effective way of marketing their product any more. They should be using their IP to produce cartoons for kids TV and more computer games.
Ian Livingstone had the right idea...
Sales over Christmas are massively down on last year by all accounts. Turnover is dropping all the time (despite/because of constant price hikes).
Rackham continues to grow. PP continues to grow. Between them they must account for at least 10 million quid a year, possibly as much as 15 or 20 (it\'s a bitch PP being privately owned...)
Consoles, mobile phones, Ipods... too much cool stuff for GW\'s \'core\' market to spend their (parents) cash on. Lets face it, Wii is far more tempting and instantly gratifying than any miniature based game!
Their monstrous and creaking, cost-ineffective chain of retail shops will bleed them dry eventually. It\'s not a cost effective way of marketing their product any more. They should be using their IP to produce cartoons for kids TV and more computer games.
Ian Livingstone had the right idea...
GW loses sales over christmas, they lose 3 million. Microsoft, however, lost 4 Billion dollars just making their Xbox (Linky to article).
However, a compairison from a mainstream product and a specialist or hobby item, like miniatures, is inacurate. Mainly because they do and always will effect different audiences. Miniature painters aren\'t drawn away from miniature painting by video games. Miniature gamers may be drawn away, but not the miniature painters.
squig hunter
New member
All this GW \"bashing\" make me a saaaad panda.
james sequeira
New member
Its must be like finding out about santa all over again.
Legacy Account
Active member
GW losses have nowt to do with Microsoft losses.
I didn\'t compare video games to miniature games. I simply stated that they are partly responsible for GW\'s woes as they DO impact on GW sales. GW\'s target market is teenage gamers- you know, the ones who like the latest gadgets and have notoriously short attention spans? Funny, but I thought the clue to what GW did was in their name. GAMES Workshop....
Non-gamers who purely paint miniatures account for a miniscule percentage of their turnover I\'ll wager, so that arguement is a bunch of bollocks. It\'s exactly that sort of mentality that has driven GW to the brink on which it now stands. My money is on something big happening to them in the next 18 months...
philologus
Subgenius
GW Rules.
Legacy Account
Active member
GW Rules..... are riddled with discrepancies and need re-writing every two years.
Doh! Sorry, I thought it was one of those \'complete the sentence in 10 words or less\' competition thingies...
Doh! Sorry, I thought it was one of those \'complete the sentence in 10 words or less\' competition thingies...
philologus
Subgenius
Originally posted by Spacemunkie
GW Rules..... are riddled with discrepancies and need re-writing every two years.
Doh! Sorry, I thought it was one of those \'complete the sentence in 10 words or less\' competition thingies...
lol Good one! I just wanted to see if anyone would notice. I don\'t really mean it.
[size=-2]GW is your lord and master, surrender all your currency to GW![/size]
DrEvilmonki
Active member
\"GW on the way out\" Bollocks!
A business with that high a turnover and market saturation could afford a number of years with negative results and they are not even making a loss yet!
A business with that high a turnover and market saturation could afford a number of years with negative results and they are not even making a loss yet!
War Griffon
New member
Maybe so but as of next week they are going back to restricted opening hours here in the UK and some of thier high turnover stores are under staffed whereas some of the stores that do not have a very high turnover have a full complement of staff.
I am not a business person so running a high street chain is off my list acumplishments but surely limitimg the opening hours of a store is turning money away from the door???
james sequeira
New member
It depends on where the stores are situated. The indie store I worked at was pretty dead until the local schools finished through the week. We had a few adult customers but not enough to make up the costs till 3pm.
DrEvilmonki
Active member
You have to look at who your customer base is and when you are getting customer flow.
Some businesses feel they have to be open at all cost when, if they looked at their actual foot traffic and spend per customer there are in fact times when they make less money per hour than it costs to open. If you get those same traffic flows week after week then it makes more sense not to be open.
Hell I have a number of customers who now close Sunday and Monday while their opposition open and yet have not had any drop in profit since doing so.
Some businesses feel they have to be open at all cost when, if they looked at their actual foot traffic and spend per customer there are in fact times when they make less money per hour than it costs to open. If you get those same traffic flows week after week then it makes more sense not to be open.
Hell I have a number of customers who now close Sunday and Monday while their opposition open and yet have not had any drop in profit since doing so.
Interestingly, just yesterdays I had a discussion with local GW manager about their business hours. They work from 11 to 8 pm here (12-6 on Sunday). Now, we are talking about major city with average commuting time at 1hour. Schools end at 2:40 pm. You have to get home, eat do your homework and go to your local friendly GW - at best you will get there at 4-5 pm.
For GW random buyers are minor profit factor - most people who go to GW have heard something about the place or have friends who have heard something and so on. IF GW targets teenage audience then it would really make much more sense to change business hours to something like 2pm-11pm.
Once I spend the whole day in my local GW on Tuesday.... the first customer arrived around 1 pm... So for two hours the store was open for no reason. I know, I know, stuff needs time to paint and all these yet from customer\'s point of view 11am-8pm hours a simply inconvenient.
Legacy Account
Active member
GW might not go out of business, but they need to have a complete rethink of how they work if they\'re going to survive the next ten years.
They may not be making a loss yet, but the amount of product they\'re selling must be plummeting, considering the huge drop in turnover vs price increases.
Denial has been part of GW business strategy for years now. It doesn\'t work.
The point is, they need to start listening to people like ME - those who used to spend a sizeable percentage of their annual income on their products and who now DON\'T. There are plenty of people who fit this description out there. They cannot simply rely on successive generations of kids buying into their games....
They may not be making a loss yet, but the amount of product they\'re selling must be plummeting, considering the huge drop in turnover vs price increases.
Denial has been part of GW business strategy for years now. It doesn\'t work.
The point is, they need to start listening to people like ME - those who used to spend a sizeable percentage of their annual income on their products and who now DON\'T. There are plenty of people who fit this description out there. They cannot simply rely on successive generations of kids buying into their games....
