I know most of you have complained about the prices of GW stuff over the years. A while back, we were talking about this on another forum, and since I am a Finance major (BS) I took a look at the financial statements.
Myth #1 - Games Workshop is hurting, so that\'s why they\'re raising prices
Actually they are doing very well, and can afford to charge these amounts because a) the key demographic (teenagers)n have more disposable income than any other group and b) they are aggresively expanding in North America. Surprisingly, the bulk of their sales are not the UK or US but continental Europe.
Myth #2 - The paint is crap compared to Vallejo
Actually, they\'re fairly close, but I grant that Vallejo have a much smoother flow (anyone know why? come on you chemical engineers...)
Myth #3 - GW is out to screw everybody
Simple rule of business: what goes around comes around. If GW goes past the point of no return (selling thimble size paint pots for 3.50, and 6 plastic chaos marines now cost $50) then people are not going to put up with it, and play video games instead. Or buy I-kore, Dark Age, Reaper, or any of GWs competitors products.
Myth #4 - Nobody plays anything but GW
This is because it\'s been around longest, and is the market. Comparison wise, I think their products are decent, some far outshining others. However, it\'s up to us to help along cool, FREE game rules, and neat minis. I-Kore are similar to W40K in so many respects, and Reaper pretty much devotes itself to the RPG/Fantasy Niche, Dark Age is the only line I\'ve seen where the concept art is sort of original. Even Confrontation is pretty similar. So if so many of these lines are similar, and GW is established, has support and hobby centers, easy to find products, most people play it. But not all.
and Finally, Myth #5
GW is flush with profit at the expense of it\'s customers...
Hey, that\'s capitalism. Go live in North Korea if you don\'t like it. Just kidding...GW is doing quite well financially, but they want to grow and expand just like any other company. The quality of their products has improved (anyone who takes issue with this, just look at some really old metal OOP stuff compared to the plastics detail) and they want to bring more people to the hobby? Good or Bad? Discuss (500 pts)
Seriously, I hate that it takes a sum of money to get an army together, but it\'s my hobby - and it\'s a hell of a lot cheaper than going to the pub every weekend, smoking, video games, or children!
Back to the post topic, yeah the paints suck. I have freakishly strong wrists, so they don\'t bother me too much, but they could be better....
Q
